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Venue Management School & VMS - Leadership Institute
Venue Management School (VMS) and the Leadership Institute (VMS-LI), are considered two of the best professional education programs available for venue managers. Those new to the industry, or managers looking to expand their overall understanding, will find solid principles and practices for venue management in the VMS program. Venue professionals can further expand their universe of management and leadership skills and understanding by attending the Leadership Institute.
Venue Management School
Venue Management School consists of two (2) separate week-long courses of intensive instruction held over two consecutive years. The VMS curriculum covers topics such as event management, life safety, marketing and advertising, crowd management and the guest experience. The second year of VMS covers areas such as leadership and image, cost control, risk management and insurance, and strategic business planning.
Since its beginning in 1987, over 2,800 venue managers have attended VMS and the Graduate Institute. Describing the experience as rewarding, serious education, mixed with a sense of camaraderie, and a bond that exists among the students and faculty, making Venue Management School a truly special place. Attendees create relationships for life that they attribute to their success in the venue management industry.
Leadership Institute
The Leadership Institute (VMS-LI), formerly the Graduate Institute, is advanced education for venue professionals covering management theory, professional ethics, leadership, human resource management, problem solving, and decision making. The aim of the VMS-LI curriculum is to provide the tools necessary to expand an individual’s management techniques and leadership skills. The Leadership Institute is more conceptual than VMS, yet not as advanced as IAVM’s Senior Executive Symposium. Consider it “The Next Level” for Venue Managers.
To learn more about or register for the Leadership Institute, click here.
REGISTRATION INFORMATION
IAVM Member Tuition Rate
Member Tuition – Year 1 & 2
$1350*
Registration for all classes for VMS 2024 (Year 1, Year 2, and Leadership Institute) is now full. However, we would like to encourage you to register and join the waitlist to ensure that you will be on the Priority List for VMS 2025. Registration will open in December 2024.
Non-Member Tuition Rates
Non-Member Tuition – Year 1 & 2
$2055*
Registration for all classes for VMS 2024 (Year 1, Year 2, and Leadership Institute) is now full. However, we would like to encourage you to register and join the waitlist to ensure that you will be on the Priority List for VMS 2025. Registration will open in December 2024.
Room & Board Package Details –
Includes 6 nights accommodation at the Saddlebrook Resort (check-in Saturday June 8; check-out Friday June 14), daily breakfast and breaks, 5 lunches, and 3 dinners.
- Single Run of House Room $2055
- Guest Rooms overlooking the Arnold Palmer signature golf course, pools or surrounding nature preserve from your private balcony or patio. Amenities include two double beds or a king bed, 100% Egyptian cotton linens, goose-down duvets, a large desk, WiFi, dual-line speaker phones, 42” flat screen television, coffee maker, an iHome Bluetooth Wireless FM Clock Radio with USB charging and more.
- Shared Two-Bedroom Suite (each roommate must register and pay separately) $1595
- 950-square-foot Two-Bedroom Suites are awash in tropically inspired décor. Relax in your living room, separate dining area or fully equipped kitchen. Both private bedrooms have ensuite bathrooms and separate dressing areas. Look out over the golf course, pools or nature preserve from your private balcony or patio off the living room. The Two-Bedroom Suites come with a combination of a king and queen, two queens, or one king and two twin beds.
- All attendees selecting this option will be assigned a roommate. Closer to the event date you will be able to make a roommate request. If no roommate request is made one will be assigned
Cancellations and Refunds
Any changes to registration are subject to $100 admin fee, this includes cancellations/refunds, name changes, or registration type changes.
Cancellation and refund requests must be made via email to the IAVM Meetings Department at meetings@iavm.org. Fees are calculated based on the full cost of registration and the date cancellation request is submitted.
If a registrant is unable to attend an event for any reason, someone else from their venue/company may attend in their place with written notice up to 2 weeks prior to the event start date. If a cancellation is necessary, the following refund deadlines apply:
- Cancellation request submitted on or before April 7, 2024: Full Refund minus $100 admin fee
- Cancellation request submitted between April 8 –May 7, 2024: 50% refund minus $100 admin fee
- Cancellation request submitted between May 8 – May 24, 2024: 25% refund minus $100 admin fee
- Cancellation request submitted on May 25, 2024 or later: No refund
- Optional fees (including, but not limited to: golf and pre-conference workshops) are non-refundable from the time of purchase.
The above cancellation deadlines apply to PAID, UNPAID, and partially paid registrations. Invoiced no-shows will be billed as a cancellation accordingly. Late requests for refunds due to special circumstances will be considered on a case-by-case basis.
Rollover Policy
There is no rollover option. If a registrant is unable to attend, and the venue is not able to send another attendee, registration will be refunded based on the above cancellation deadlines.
VMS CURRICULUM
VMS Year 1 Curriculum will consist of:
Accessibility
Booking & Scheduling
Box Office & Ticketing
Crowd Management
Customer Service
Event Management
Financial Management I
Food Service Management I
In House vs Contract Services
Labor Relations
Managing Human Resources 1
Marketing, Advertising & Public Relations
Stage Operations
Sustainability & Green Initiatives
Team Building
Technology
Tenant/Management Models
Venue & Event Security
Venue Ops
VMS Year 2 Curriculum will consist of:
Capital Projects and Construction
Controlling Costs/Revenue Sources
Data Analytics
Diversity, Equity & Inclusion
Effective Communications
Enhancing the Experience
Ethics & Leadership
Financial Management II
Food Service Management II
Life Safety for Venues
Making & Delivering the Deal
Managing Human Resources 2
Media Relations
Producing In House Events
Risk Management
Sales and Sponsorships
Strategic Business Planning
Venue Law
Winning Politics, Working with Boards and Elected Officials
MEET THE VMS FACULTY
The 2024 VMS Faculty is comprised of the best and brightest in the Venue Management Space. You will spend time with highly accomplished Venue Management leaders in a hands on learning environment!
Richard’s true passion however is around maximising human potential. As CIO (Chief Illuminations Officer) of Venue Solutions Group Advantage Training, Richard is a sought-after facilitator and speaker. He draws upon his 35 plus years as a senior executive in professional sports, venues and hospitality management to design and deliver leading edge training and professional development programs that deliver those “aha moments”.
In 2022 Richard and VSG Advantage Training were named HR Magazine’s “Top Emerging International Training and Development” company as a result of their cutting-edge professional development work.
Richard also served as President and CEO of Seafair, a premier festival management organization, and President and CEO of Northlands, one of the world’s largest multi-purpose entertainment and meeting complexes. While at Northlands he starred on an episode of the popular television show, “Undercover Boss.”
Richard has volunteered in a variety of industry related leadership roles including serving as Chair of the Board of Directors for the International Association of Venue Managers (IAVM). He continues to instruct at the IAVM Venue Management School and Graduate Institute and was also Chair of its Board of Regents. Additionally, he regularly teaches internationally including as part of the faculty of the Venue Management Association Asia Pacific School and Leadership Institute.
Richard holds an MBA from the University of Pittsburgh’s Katz School of Business and an ICD.C (corporate director certification) from the Rotman School of Business at the University of Toronto. His many professional service honours and distinctions include Major League Baseball’s Lee McPhail Award for excellence in business operations, Virginia Citizen of the Year, and the IAVM Venue Management School Ray Ward Award for his contributions to industry education.
Kim was formerly Director of Venues and Events for the City of Tacoma, Washington where she was responsible for the iconic 21000 seat Tacoma Dome, the Greater Tacoma Convention Center, Cheney Stadium (AAA Baseball), and historic theatres.
Kim joined the City of Tacoma from Comcast Arena (now Angel of the Winds Arena) in Everett, Washington. Comcast Arena was awarded the inaugural IAVM Venue Excellence Award for Arenas in 2010. Kim previously held venue leadership positions in Toronto and Grande Prairie, Canada, with a stop at the Olympic Medals Plaza at the Salt Lake City Olympic Games.
Kim’s first job after graduating from Acadia University in Wolfville, Canada took her to the village of Igloolik in the Eastern Canadian Arctic, where she managed the construction of a recreation complex under the midnight sun.
Kim holds the Certified Venue Executive (CVE) designation from IAVM. She served as Chair of the Board of Directors of the Association in 2015. During her tenure as an IAVM senior leader, she created the Legacy Program, fostered initiatives for women in leadership and diversity and inclusion, and championed the shift to effective board governance.
Kim is former Chair of the Board of Regents of the IAVM Venue Management School and currently Dean of the IAVM Leadership Institute. She is also on the faculty of the Asia-Pacific (Australia) Venue Management School and Leadership Institute.
Kim was named one of five inaugural “Women of Influence” in venue management by trade publication Venues Today and received the Ray Ward Award for recognition of her contributions to education at IAVM’s Venue Management School. In 2018 she was named Venue Executive of the Year by the International Entertainment Buyers Association (IEBA) (and nominated again in 2023) and in 2022 industry publication Pollstar/Venues Now included her as a “Women in Live” honoree.
Michael’s 30 plus years of industry experience includes management in global professional sports, NFL, MLB, NBA, NHL, MLS, British Premiere League, LaLiga & Serie A as well numerous NCAA division I teams. Michael has held numerous positions including Vice President of operations with Centerplate and the Boston Culinary Group, beverage and merchandise operations for the Miami Dolphins, the Florida Marlins and the University of Miami at Sunlife Stadium. During his career he has been instrumental in the successful operation of four Super Bowls, three Orange Bowls, a BCS football championships, NCAA Final Four two Stanley Cup championship series and countless blockbuster concerts.
In 2010, Michael was one of the founding leadership executives at Legends Hospitality when the NY Yankees and the Dallas Cowboys created a company intending to revolutionize the sports hospitality industry. From GM of Operations at AT&T Stadium, to COO of the hospitality division, to SVP of Innovation and Fan Experience, Michael played an integral role in pushing Legends to become a leader in the culinary, catering and merchandising industries.
His passion for hospitality is evident in his professional and personal life. He currently resides in Miami, FL with his wife and enjoys international travel, golf, fly fishing and aging his own beef.
In 2010, Booher established IU Event Services which provides all event staff and management for major university events including IU Athletics events, as well as talent buying responsibilities for all university-owned venues. In his role for University Events, he offers administrative, fiscal, and creative leadership for all executive, advancement and ceremonial events on IU’s campuses. Together, IU Auditorium, Event Services, and University Events serve over one million guests each year.
Booher has earned the Certified Venue Executive (CVE) designation and is a proud graduate of Indiana University. He has served as Chair of the International Association of Venue Managers, as well as holding membership in the Association of Performing Arts Professionals, the Collegiate Events and Facility Managers Association, and the Event Safety Alliance. Throughout his career he has consulted and presented extensively in the areas of guest experience, safety and security, event management, and artist contract negotiation and serves as an adjunct lecturer in IU's School of Public and Environmental Affairs.
Antony’s scope additionally includes venue operations under the Cavaliers organizational umbrella, which includes the Cavaliers team training center, Cleveland Clinic Courts, The Legion Lair (Cavs e-Sports Team), as well as the organization’s facility operations at the Wolstein Center, home of the team’s G-League affiliate - The Charge. Antony also played a leading role in the two-year renovation and construction process as part of the massive transformation of Rocket Mortgage FieldHouse.
Antony joined the Cavaliers as Vice President Facility Operations in June 2010 after serving for two years as Assistant General Manager for the San Antonio Spurs and AT&T Center. Prior to that, he spent 13 years in collegiate athletics at Stony Brook University, New York, where he started off as a marketing intern and worked his way up to the Assistant Director of Athletics for Facility and Event Operations. Antony earned both his degrees at Stony Brook: a bachelor’s degree in Political Science and his master’s degree in Liberal Studies with a concentration on Leadership and Management.
A Certified Venue Executive (CVE), Antony has more than 28 years of facility and event management experience and is credited for his progressive thinking and focus on the overall guest experience.
Antony is an active member of the International Association of Venue Managers (IAVM), where he also teaches at the Venue Management School. He is a member of the International Facility Managers Association (IFMA) and additionally serves on the Board of Directors for the YMCA, Cleveland Chapter. Antony is also a Founding Governing Board Member for the newly formed Pro Sports Assembly. He is also involved with numerous fundraisers in support of Autism Awareness. A native New Yorker, Antony and his wife Jaclyn and their two sons, Dominic and Luca, reside in Avon, Ohio and are very happy to call Northeast Ohio home.
Prior to Fair Park, she was the Assistant General Manager at the Kay Bailey Hutchison Convention Center in Dallas, managed by OVG360. The Kay Bailey Hutchison Convention Center Dallas (KBHCCD) is one of the largest convention centers in the nation. Every year it welcomes over a million visitors attending major national and international conventions, meetings, concerts, athletic competitions, auto shows, and more. Located in the heart of downtown Dallas, the KBHCCD has been and continues to be a fixture in the Dallas skyline offering 1 million square feet of exhibit space, three ballrooms, 88 meeting rooms, 1,750-seat theater, and a 9,816-seat arena. The award-winning facility is connected to a 1,001-room hotel via skybridge and is adjacent to two Vertiport landing pads.
Stacey began her venue management career as Director of Finance in South Bend, IN at the Century Center and then in Springfield, MA at the MassMutual Center in both Assistant General Manager and General Manager capacities. She has also held leadership roles at the Fort Worth Convention Center and Will Rogers Memorial Center in Fort Worth, TX; and the Kentucky International Convention Center in Louisville, KY where she reopened the newly renovated convention center.
Stacey, a graduate of the University of Kentucky (GO CATS!), earned her Certified Venue Executive (CVE) designation in 2022. She currently serves on the IAVM Board of Directors and as the Convention Center Sector Director. Stacey has a passion for the giving back through volunteerism; having served on multiple IAVM committees including Membership, Convention Center, Industry Affairs, Strategic Leadership, Leadership Development and Nominating, Board of Governors, Diversity & Inclusive Leadership, and the Executive, she continues to support as needed. Prior to her career in venue management, Stacey held finance leadership roles in both the profit and nonprofit sectors. She currently lives in East Dallas with her husband Nate and their two children, Jackson and Reese. In her free time, she enjoys scrapbooking, volunteering, and spending time with friends and family.
Adam has led sports and entertainment venues across North America for more than 20 years. His experience includes serving as Deputy Director for TVE, Vice President of Business Operations for Seafair (Seattle, WA), Vice President and General Manager at the Rose Quarter (Portland, OR), Venue Director and General Manager at Edmonton Expo Centre and Rexall Place (Edmonton, AB, Canada), and Acting General Manager for Global Spectrum at Comcast Arena (Everett, WA).
Adam currently serves on the Venue Management School (VMS) Board of Regents and has served on IAVM’s Governance, Arenas, and Membership committees, as a member of its Board of Directors, and as a part of Region 4’s leadership. He was named a recipient of the Venues Today Generation Next Award in 2014, and has engaged in speaking opportunities and published articles throughout the industry.
His career began at Philadelphia’s Veterans Stadium, working venue operational support to a host of major events including primary tenants NFL Eagles and MLB Phillies, World Cup Soccer and major stadium concerts. Since then, he has opened two new 10,000 seat arena construction projects and has managed event logistics of over ten intercollegiate sport programs and special events on five university campuses that have included stadium, arena, and theatre responsibilities.
Darius has a passion for emergency preparedness training, providing both clients and patrons a great in venue experience; as well as being a vocal proponent of valuing and investing in employee development. Achieving IAVM’s Certified Venue Executive designation in 2013, he continues to volunteer on association committees and give back to an industry he loves.
Through the years, Yajaira has fostered partnerships with promoters, civic leaders, and the community to see events develop from initial planning stages to realization.
She is currently the Director of Convention Facilities for the City of McAllen, Texas, which includes the McAllen Convention Center and the McAllen Performing Arts Center. She has spearheaded two venue grand openings, which include the Bert Ogden Arena in Edinburg, Texas; and the McAllen Performing Arts Center in McAllen, Texas.
Beginning in 2014, Yajaira has served as an Adjunct Professor for the College of Business Administration – Marketing Department. She uses her expansive network to empower and educate marketing students at the University of Texas Rio Grande Valley in Edinburg, Texas.
In addition to her B.B.A, Yajaira obtained a master's degree from the University of Texas–Pan American in Business Administration, she is a Certified Venue Executive (CVE) and a 2018 graduate of IAVM Venue Management School; however, her real passion lies in working with the community to develop and promote the arts and radically re-conceive the guest experience.
The TSA manages Raymond James Stadium, home of the Tampa Bay Buccaneers and the University of South Florida Bulls, the Hillsborough County Tournament Sportsplex and three City of Tampa municipal golf courses- Rocky Point, Babe Zaharias and Rogers Park. The TSA also serves as the landlord for Amalie Arena, home of the Tampa Bay Lightning and Steinbrenner Field, spring home for the New York Yankees.
Eric previously served as the President and CEO of the Lansing Entertainment and Public Facilities Authority. Prior to Lansing, Eric served as the Director of Event Services for the Minneapolis Convention Center and as Associate Director for the UIC Pavilion in Chicago. He began his career at the Iowa State Center in Ames, Iowa where he served as the Guest Services Manager and was later promoted to Event Coordinator.
He is currently and instructor at the Graduate Institute and in his 16th year of instruction for the Venue Management School. Eric earned his Certified Venue Executive (CVE) designation from IAVM in 2013 and currently serves as the Past Chair of IAVM’s Board of Directors.
Eric received a Bachelor of Science in Finance and a Master of Science in Business Education and Administration from Illinois State University and serves as member of the Westshore Alliance, the Visit Tampa Bay Advisory Board and the Tampa Bay Sports Commission board.
He is happily married and the proud parent of two daughters. Eric loves to hunt, golf, fish, wood-work and spend time with his family.
Notable credentials earned during his time in the venues profession include:
• Certified Venue Executive (CVE) the elite credential of the IAVM gained in 2018;
• Participating as a student in the IAVM’s Graduate Institute in 2014;
• Accredited Venue Manager (AVM) awarded by Venue Management Association (Asia & Pacific)
• 2011 Allied Venue Professional of the Year awarded by the VMA (Asia & Pacific)
In his current role as Director of Dean Hassall Consulting Pty Ltd, Dean provides advisory services in event and venue management, venue development, strategic facility planning, procurement and business analysis. He delivers implementable managerial and operational solutions throughout Australasia to a client list that encompasses government authorities, joint ventures, public facility owners/managers/operators, venue hirers and operational service providers.
Previous senior management positions held by Dean in the fields of sport, facilities and events include:
• Chief Executive Officer, North Queensland Fury Football Club
• Assistant General Manager, Suncorp Stadium (operated by ASM Global)
• Manager - Business Development, Sport and Recreation Queensland (State Government)
• Manager - Venues & Operations, 2001 Goodwill Games Brisbane
• Venue Manager, ANZ Stadium
• Venue Manager, The Sleeman Sports Complex (Aquatic Centre, Velodrome and Theatre)
Dean is a long-term active member in the Venue Management Association (Asia and Pacific), the peak industry body in Australia, New Zealand and the Asia Pacific region. Dean is a past Council Member of the VMA, long term Committee member and current Chair for the region’s leading educational program for the venue industry – Venue Management School. Dean is a graduate of this school and in 1998 was awarded the Ogden IFC Scholarship for outstanding graduating student. Since 2002, Dean has instructed at the VMA Venue Management School, and was selected as an IAVM VMS instructor in 2019.
Hunt is very active in IAVM, currently serving as a member of the Arenas committee as well as on the Board of Regents for VMS. He chaired the VMS Board of Regents from 2018-2019 in addition to serving as a board member from 2015-2021. He has also served on the IAVM Board of Directors three separate times in addition to chairing the Arenas Committee. In 2022, Hunt received the Ray Ward Award at VMS, an honor recognizing his dedicated service and extraordinary contributions to the overall success and quality of the school.
From 1999-2007, Hunt was the Director of Humphrey Coliseum and Athletic Concessions for Mississippi State University. He held his first general manager position from 1997-99 at the Tupelo Coliseum, where he negotiated the first venue naming rights deal in the state of Mississippi and brought professional sports (ice hockey and indoor soccer) to the area for the first time. He also held positions at the University of Tennessee Chattanooga and Auburn University, and he served as assistant venue manager of the Ocoee Whitewater Center during the 1996 Olympic Games.
A native of Starkville, Mississippi, Hunt holds a bachelor’s degree from Mississippi State University and a master’s degree from the University of Mississippi. Venue management runs in the family, as Hunt’s father was a longtime member of what was then the International Association of Assembly Managers and his daughter Abby is currently Manager of Events at the Landers Center in Southaven, MS.
Hunter started his career at the waterfront entertainment complex, “Ontario Place” in Toronto. In 1982, he left to open the 60,000 seat BC Place Stadium in Vancouver where, he was responsible for all event services, production and facilities management.
In 1985, he moved to the Expo ’86 Vancouver World’s Fair management team with a mandate to construct and develop British Columbia’s pavilions. Following construction of this $145 million entertainment complex, Hunter then managed the property throughout the six-month Fair.
Hunter returned to Toronto in early 1987 to work on the $600M SkyDome Stadium project as Vice President of Operations and Fan Services. After five years with SkyDome (now renamed Rogers Centre), Hunter was promoted to President and CEO.
In 1994, Hunter joined PROFAC Management Group as President and CEO. This firm was responsible for providing real estate investment and facility management services for large corporations across Canada.
In January 1998, Hunter returned to the sports and entertainment industry as Executive Vice President and General Manager of Canada’s newest arena, Air Canada Centre, home of the NHL Toronto Maple Leafs and NBA Toronto Raptors. Now 25 years later, the arena is still annually ranked in the top three busiest entertainment venues in North America. In addition to Air Canada Centre (now Scotia Bank Arena), Hunter also oversaw management and bookings for Ricoh Coliseum (home to the AHL Toronto Marlies) and BMO Field Soccer Stadium (home to MLS’s Toronto FC).
In 2014, Hunter’s focus at Maple Leaf Sports and Entertainment changed with his new position of Chief Project Development Officer. In this role, Hunter managed major business and project opportunities as well as all annual capital projects for all Maple Leaf Sports & Entertainment venues. He oversaw over $200M in projects for the company including a $135M renovation to BMO Field, home of MLS’s Toronto FC and the $40M Raptors Practice Facility.
Since leaving Maple Leaf Sports and Entertainment, Hunter has consulted for a multitude of clients including Maryland Sports Authority, Canada Summer Games, Greater Columbus Convention Center, City of Portland and BC Place Stadium.
Hunter currently serves on the Boards of Metro Toronto Convention Centre, Athletica Sports Products, and the Deans Advisory Council at the University of Waterloo. He is a past member of the Board of Directors of the University of Waterloo, Trillium Health Centre Foundation, Tourism Toronto and the Board of the International Association of Venue Managers (IAVM). Also with IAVM, he has served as Chair of the Arenas Committee, Vice Chair on the Certified Facility Executive Board and Chair of the IAVM Foundation. He also lectures annually at the IAVM Venue Management School.
In 2007, he was presented with an Honorary Doctor of Laws degree from the University of Waterloo. In the same year, he was recognized as one of the Top 50 Alumni on the occasion of the University of Waterloo’s 50th Anniversary.
“What drives my decision-making is my belief that Performing Arts and Events dynamically grow local and regional economies, and are the gateway for long term growth. My vision is performers of all kinds make indelible positive impact and thrive on audience feedback while those audiences engage in live experiences that bring value.”
A committed arts and event management professional, Jordan is a Certified Venue Executive (CVE) with the International Association of Venue Managers, a member of the IAVM Venue Management School Faculty and Chair of its Board of Regents.
Most recently, Jordan has launched Performative Solutions, LLC, a boutique consulting service specific to cultural facilities development projects. Since 2005, Jordan served as the Division Director for the Salt Lake County Center for the Arts in Salt Lake County, Utah. He managed a $12 million annual operating budget together with a 54-member team that administered 5 major venues and ticketing services including: the 2,800-seat Maurice Abravanel Concert Hall, 1,870-seat historic Capitol Theatre, 3 theatres at Rose Wagner Performing Arts Center, Utah Museum of Contemporary Art (UMOCA), and ArtTix ticketing services. In 2016, the new 2,500 seat George S. and Delores Dore Eccles Theater was added to his portfolio following eight years of planning and construction specifically targeted for enhanced commercial programming in the Salt Lake regional market. The patron response to the new theater and programming has exceeded expectations in every outcome. In 2017, Jordan was promoted to Cultural Planning & Projects Director to continue the County’s expansion of innovative community arts facilities and programs.
Prior to his engagement with Salt Lake County, Jordan managed the Soldier Hollow cross-country and biathlon competition venue for the 2002 Winter Olympics in Salt Lake City. He worked in Las Vegas with the Cirque du Soleil organization for the complex production and initial operations of “O” at Bellagio and for 18 years as the Director of Production for the Boston Ballet Company.
Many moons later, Tammy is still in Iowa and in August 2015, she began serving as Executive Director of Stephens Auditorium on the campus of Iowa State University becoming only the fifth director in the venue’s 50 year history. She had career building stops as the General Manager of the Cedar Rapids Ice Arena (hockey smell anyone?) and in the VenuWorks corporate office as National Director of Marketing, Vice President of Venue Operations and Senior Vice President/Chief Marketing Officer before coming off the road and getting back to her first love of events. During those corporate years, she was fortunate to work four Super Bowls, open a college football stadium and convention center as well as persevering through several campaign events and presidential visits (thanks to Iowa Caucuses). But the lure of working events daily pulled her off the road and back into a venue full-time.
Giving back has always been important to Tammy. Through the years, she has served on many local boards and credits her volunteer work with giving her a good understanding of Robert’s Rules of Order and keeping her involved in events before she discovered this crazy, exhilarating industry of venue management as a career. She began her involvement in “national” organizations after starting at the venues in Cedar Rapids by joining the Arena Marketing Conference Planning Committee in 1997. In 1999, she became the first Board President when she helped transition the group into a 501(c)6 organization known as the Event and Arena Marketing Conference (EAMC). In 2006, she was awarded the GiGi Award of Excellence by EAMC.
The opportunity to serve in IAVM leadership came in 2006 after serving on sub committees that needed some marketing/public relations assistance for a few years. She was tapped on the shoulder by the late David Ross, CVE and Steve Peters, CVE to join the Region III leadership as treasurer. Tammy served as Region III Director from 2009-2011. After her board term ended, she continued with committee work over the next several years chairing the VenueConnect Planning Committee and Industry Affairs Committee and becoming an instructor and Regent at Venue Management School. Tammy was awarded IAVM’s Chair Citation in 2014. In July 2017, she was elected by IAMV membership for a four-year term in Board Leadership. She recently finished her year (2019-20) as Chair of the Board for IAVM and currently serves as Past Chair, Chair of the Leadership Development Committee and continues to assist with advocacy efforts.
Always up for a road trip, Tammy has one state (Alaska) and two major league baseball cities (Oakland and Detroit) to visit before she can check off 50 states and 32 MLB cities. Her husband, Mike and son, Tyler usually like to tag along because wife/mom can get good seats.
He worked in some of the most luxurious resorts in the world before establishing himself as a world leading expert in the event technology field, holding management roles in tech companies such as Micros-Fidelio, Ungerboeck Software, Aventri and is currently Executive Vice President at Momentus Technologies.
Currently Steve is the North American Chair for the International Convention & Congress Association (ICCA), is also Chair of the International Association of Venue Managers (IAVM) Strategic Leadership & Resources Committee, on the Board of Regents (and an Instructor) for IAVM’s Venue Management School, a member of IAVM’s Cyber Security committee, and an instructor at the Venue Management Association’s (VMA) Australian Venue Management School.
Over the past 25 years, Steve has spoken in over 20 countries on topics related to the industry, with a focus on technology.
Graduated with an MBA from MS State University in 1978 and advised the concert committee, known as Music Maker Productions, booking Billy Joel, Bruce Springsteen, and Jimmy Buffett and others.
Worked as an agent for Triad Artists in Los Angeles representing such artists as Tina Turner, Steve Winwood, and Whitney Houston for 6 years.
Director of the Tupelo Coliseum (Now Cadence Arena) for 5 years booking artists like Eagles, Tom Petty, and Van Halen
Served as GM of Simmons Bank Arena in North Little Rock, AR from 1997 to present. The arena has hosted such artists as The Rolling Stones, Kevin Hart, Paul McCartney, Garth Brooks, NCAA basketball opening rounds, and many other touring artists.
In 2004 named Pollstar Magazine’s Facility Executive of the Year
In 2006 earned the designation of Certified Venue Executive
Instructor, VMS 2009- present
Chair, Venue Management School, 2014-15
Ray Ward Award Recipient- 2018
Chair, IAVM 2018-2019
Michael has seen Bruce Springsteen over 30 times.
Married to former Triad agent Meg Goldenberg and has a 26 year old son, Jonah.
Kerry is a member of IAVM, IAEE and PCMA, and has served on several boards/committees both within the industry and in her communities. Kerry currently serves as First Vice Chair of the IAVM Board of Directors and as the Treasurer on the IAVM Foundation. She was awarded Venues Today Woman of Influence in 2015, and Woman of Distinction in 2017. She teaches at the Venue Management School yearly for IAVM and both domestic as well as internationally for CEM classes through IAEE (Korea and Bangkok), and advises for Meredith woman’s college. Kerry is a graduate of University of Michigan majoring in Business, Economics and Communications. She has a son Garrett who is 17 years old, and they live with their new cat Bachelor, a bearded dragon named Kermit and a 36-year-old box turtle Mr. B in Raleigh.
Cheryl transitioned into venue management as Bookings Manager for the Sioux City (IA) Convention Center, Auditorium and Tourism Bureau. During this time Cheryl attended Public Assembly Facility Management School (now Venue Management School) and became dedicated to IAVM.
In the position of Executive Director, Cheryl opened an arena at Eastern Michigan University, managed a performing arts theater and football stadium. At Michigan State University, she was the Executive Director of the Breslin Center. From there she transitioned to North Dakota managing a complex housing an NCAA D-I indoor football stadium, arena and conference center. She is currently with Experience Columbia (South Carolina) as the Vice President and General Manager of the Columbia Metropolitan Convention Center.
Cheryl is also an adjunct faculty member for the world ranked University of South Carolina College of Hospitality, Retail, and Sports Management teaching Introduction to Event and Venue Management.
With a lifelong passion for learning, Cheryl holds degrees in nursing, health care administration, business & psychology as well as a Master’s Degree in Sports & Event Marketing/Technology Management. She also has taught or guest lectured at universities in Michigan, North Dakota and South Carolina. Serving on the faculty for Venue Management School provided the opportunity to teach in the similar program in Australia. She has also presented on various industry topics at IAVM conferences, USC’s Sports, Entertainment, Venues Today Conference and RISE (Raising the Industry in Sports & Entertainment).
Throughout her career, Cheryl has provided leadership and service in every community through executive boards for chambers of commerce, hospitals, nursing homes, service clubs, health care organizations, young professional advisory boards and an Honorary Commander with the Grand Forks Air Force Base.
Attending Public Assembly Facility Management School (the original name for Venue Management School) planted a passion for service to IAVM. While currently a regent, Cheryl has served as the Chair of the VMS Board of Regents, served on IAVM Board of Directors on 3 occasions, served as chair of the Board of Governors for Senior Executive Symposium at Cornell University, Professional Education Council, Research Task Force, and District Chair. Throughout the past 20 years, she has served on multiple committees including Arenas, Universities, Convention Center, Conference Planning, Governance, Textbook Review and E Book Review. Cheryl has provided coaching in IAVM’s Mentor Connector program for several years as well.
Besides local recognition from various community service organizations, Cheryl was recognized as a Venue’s Today Women of Influence Award and as a Luminary Entertainment Venue Executive.
VMS HOUSING & TRAVEL
Room & Board Packages:
Saddlebrook Resort
5700 Saddlebrook Way, Wesley Chapel, FL 33543
Requested Arrival & Departure Dates/Times
ARRIVAL (Years 1 & 2)-
Saturday, June 8
Year 1 – arrive and register prior to the Ambassador Group meeting at 7:30 PM
Year 2 – arrive and register prior to the Reception at 8:00 PM
DEPARTURE-
Year 1/Year 2/LI: the graduation banquet is Thursday, June 13, so students are asked to depart on Friday, June 14
Tampa International Airport (TPA)
Ground Transportation
Saddlebrook Resort is located one mile east of I-75 at exit 279, which is about 30 minutes north of Tampa International Airport.
Taxi: Approximate fare range $80-$100 and takes about 30-40 minutes (or up to an hour in traffic).
UberX – UberSELECT: Approximate fares range $45-$70 and takes about 30-40 minutes (or up to an hour in traffic).
Transportation to/from Tampa International Airport can be coordinated by Saddlebrook’s Transportation Concierge. For more information on booking, please visit their website or call (813) 907-4455.