Premium seating and the amenities premium seat holders increasingly demand, pose ongoing challenges and opportunities for arena operators, promoters, tenant organizations and those who design arenas. This session will identify the trends related to seating, technology, F&B, loyalty and marketing programs.  Industry leaders with planning, management, operational, marketing and financial expertise related to premium amenities will take part in this discussion with particular focus on how existing facilities can upgrade the fan experience.

Moderator: Gregory Hoss, Principal, David Schwarz Architects, Inc.

Panelists: Dave Brown, Executive VP and GM, The American Airlines Center; Jay Lenhardt, Principal, CSL International,  Cory Shakarian, Vice President, Legends Global Sales; Martin Thorson, Vice President, Sports, Entertainment, Convention and Gaming, Sodexo Leisure