Public assembly venues across all sectors and markets have events to host, tickets to sell, business to attract, staff to manage, operations to complete, and civic contributions to make. Every venue has dynamic messages to deliver and distinctive stories to tell to a range of stakeholder audiences. Venue managers and their marketing teams have been challenged to move beyond traditional methods and media to promote their facilities and clients. Learn about innovative concepts and successful strategies that are being employed by different venues in this illuminating session exploring online marketing techniques.

Speakers: Tammy Koolbeck, CVE, Executive Director, Iowa State Center; Michelle Hopewell, Regional Marketing Director, Spectra Venue Management-Duke Energy Convention Center; Glen Mikkelsen, CVE, Manager, CN Centre;

Originally presented at VenueConnect 2018