This session focuses not only on the unique challenges we face with outdoor events but how your outdoor events might “break the wall” to have a patron who has never entered your venue to cross that line.  We all know the hesitancy of some people to attend an arts event, and the “outdoor event” linked to your venue might make all the difference. 

Outdoor events also have unique challenges, from weather to our furry friends, which might affect your outdoor event.  We will discuss these events, how they can build new audiences and how to plan and make good decisions when faced with the challenges of the outdoors and some tools that help! 

This session is geared to make any venue stretch outside its walls to the community and discuss solutions that are central to making sure the “show must go on!”

Key Topic Points:

• Outdoor events
• Unique Equipment
• Programs that Help Build New Audiences