Part 1: Information allows businesses to make informed decisions. There are a number of sources available to venue managers to assist in decision-making, evaluation of day-to-day operations, long-term planning, and negotiations, amongst others. This session will highlight IAVM’s Venue Data Source including completed research and findings, as well as current applied academic research being conducted by faculty.

Part 2: Venue managers are called upon to rent their facility and promote events within an exceptionally competitive market, and today, social media is an essential marketing tool for public assembly venues. This study examined how social media is administered and perceived among managers of various types of facilities, including arenas, stadiums, performing art centers, and convention centers. We will discuss the main findings and implications for venue managers, and compare the results to the same study conducted in 2010.

Speakers: Lawrence Henley, Director of Alumni Affairs and Community Engagement, University of Nevada, Las Vegas College of Fine Arts; Philip Rothschild, Ph.D., Director of the Entertainment Management Program, Missouri State University; Phil Stout, CVP, Assistant General Manager, Bryce Jordan Center;