We are recognized as the leading experts in the event venue industry.

• We are sought out when expertise is needed.
• We are recognized as a premier industry organization.
• We positively shape and influence the legislative and regulatory environment.

• The brand equity of IAVM certifications is strong.
• Build relationships with organizations, government, and media.
• Create channels for two-way communication with members.
• Elevate public visibility.

• Set annual advocacy priorities.
• Provide resources for individual members to be advocates for the industry.
• Define IAVM’s international scope and engagement beyond US borders.

We ensure all opportunities for engagement are accessible and meet members where they are.

• Our resources support our membership model.
• Members feel heard, acknowledged, and supported in their professional lives.

• Create a level of consistency across the organization to positively impact the member experience.
• Define what engagement means in a way that is easily understood throughout IAVM.
• Increase awareness of the pathways of effective two-way communication between members and the association.

Define the membership model.

We support, empower, and facilitate innovation and provide research and data to inform and improve strategic-thinking and decision-making.

• We are a thought-leader in innovative trends and inspire and motivate members to be future-thinking.
• Members adopt and promote innovative trends and behaviors.
• Members are able to find and leverage the information they need to address the challenges they are facing.
• Non-members reach out to us for subject-matter expertise.

• Create ways to bring awareness of innovative trends to members.
• Leverage influencer networks.
• Encourage crowd-sourcing and interaction between members.

• Provide access to a catalogue of existing and new research and information that is relevant, ever-evolving, and trusted.
• Solicit testimonials to determine successful or failed innovation.
• Curate a group of industry influencers.

We develop learning opportunities for every stage of a member’s career.

• Every member has awareness and access to the opportunities available to them.
• We see elevated levels of consumption.
• Members are broadening their skillsets across multiple disciplines along their desired career path.

• Illustrate defined pathways for members to develop at every stage of their careers and provide opportunities for following those pathways.
• Establish credentials and certifications for individuals to demonstrate their professional growth.
• Increase participation in LMS offerings.

• Develop competency levels for each role and career pathway.
• Partner with other organizations to create building blocks (i.e. points) for the certifications.