Venue Management School
Saturday, June 2 - Friday, June 8, 2018  / Oglebay Resort, Wheeling, WV


The content, format, and structure of the instructional program were developed by the Board of Regents in cooperation with IAVM's Education Council. The curriculum continues to evolve to reflect changes in the profession and the venue industry. Upon acceptance, students will receive course material developed by the VMS Instructors. Below are tentative topics covered in the 2018 school year.

1st Year VMS Class

101 Labor Relations

102 Event Production

103 Managing Human Resources

104 Booking & Scheduling

105 In-House vs. Contract Services

106 Planning Life Safety I

107 Financial Management I

108 Tenant/Management Relations

109 Marketing, Advertising & Public Relations

110 Stage Operations

111 Team Building

112 Crowd Management

113 Developing Employee Potential

114 Venue Operations

115 Media Relations

116 Box Office

117 Accessibility

118 Sustainability & Green Initiatives

119 Customer Service

2nd Year VMS Class

201 Financial Management II

202 Winning Politics

203 Architecture & Construction

204 Leadership & Image

205 Controlling Cost

206 Enhancing the Experience

207 Venue Law

208 Producing In-House Events

209 Risk Management & Insurance

210 Food Service Management

211 Communication Challenges

212 Diversity in the Workplace

213 Planning Life Safety II

214 Employee Training Programs

215 Strategic Business Planning

216 Making & Delivering the Deal

217 Creativity in the Workplace

218 Revenue Sources

219 Approaches to Management


Widely respected professionals in the industry serve as instructors. They bring to the classroom the ability to demonstrate the application of business management theory to the day-to-day operations of public assembly venues. Instructors are selected based on their knowledge of the subject areas and the ability to share the information they possess in clear and concise terms.

Cheryl Swanson, CFE - Chair 
Senior Executive - Leadership & Venue Management
Grand Forks, ND

Robert J. Hunter, CFE - Chair Elect 
Chief Project Development Officer
Maple Leaf Sports & Entertainment, Air Canada Centre
Toronto, Ontario, Canada

Todd Hunt, CFE - 2nd Chair Elect
BancorpSouth Arena
Tupelo, MS

Richard L. Andersen, CFE - Past Chair
President & CEO
Seattle, WA

Eric D. Hart, CFE – Graduate Institute Dean
Tampa Sports Authority
Tampa, FL

Chris Bigelow, FCSI, CFSP - Regent
The Bigelow Companies, Inc.
Kansas City, MO

Tammy Koolbeck, CFE - Regent
Executive Director
Iowa State Center
Ames, IA

Philip Jordan,  CFE – Regent
Salt Lake County Center for the Arts
Salt Lake City, UT

Craig Lovett - Regent
South Melbourne, Victoria, Australia

John Siehl, CFE - Regent
Chief Operating Officer
Englewood, OH

Kim Bedier, CFE - Instructor
Director, Tacoma Venues & Events
City of Tacoma
Tacoma, WA

Antony Bonavita, CFE - Instructor 
Senior Vice President, Facility Operations
Cavaliers Operating Company, LLC.
Cleveland, OH

Adam Cook, CFE - Instructor
Executive Director of Operations
Seattle, WA

Adina Erwin - Instructor
Vice President & General Manager
The Fox Theatre - Atlanta
Atlanta, GA

Chris Kibler, CPA - Instructor
Assistant General Manager / Director of Finance 
INTRUST Bank Arena - an SMG managed facility
Wichita, KS 

Michael Marion, CFE - Instructor
General Manager
Verizon Arena
North Little Rock, AR 

Kerry Painter, CFE, CEM - Instructor
Assistant General Manager
Cox Business Center
Tulsa, OK

Russ Simons - Instructor
Chief Listening Officer and Managing Partner
Venue Solutions Group, LLC
Brentwood, TN

Paul Turner, CFE, CSSP - Instructor
Senior Director of Event Operations
AT&T Stadium 
Arlington, TX 

Kevin Twohig, CFE - Instructor
Chief Executive Officer
Spokane Public Facilities District
Spokane, WA

IAVM is grateful for
the support of our
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