Keynote/Opening Session

Speaker: Frank Abagnale, Acclaimed Subject of the Book, Movie, and Broadway Play Catch Me If You Can

Frank Abagnale provides entertaining insight into his life as the notorious imposter and fraudster of the 1960s, a thrilling story told in the award-winning movie, Catch Me If You Can. By the age of 21 Abagnale had the reputation as America's most gifted con man, successfully impersonating an international airline pilot, pediatrician, stockbroker, college professor and even an assistant attorney general all while cashing $2.5 million dollars in forged checks. Experience an emotional roller coaster ride as Abagnale describes his con man escapades and reveals how he learned to live on the right side of the law.

Fraud Seminar: The Art of the Steal

Speaker: Frank Abagnale, Acclaimed Subject of the Book, Movie, and Broadway Play Catch Me If You Can

In this unique seminar, former con man turned crime stopper, Frank Abagnale, provides the latest information to protect your venue and organization from embezzlement, forgery, counterfeit currency, check fraud, identity theft and Internet fraud. He discusses the latest sophisticated white collar crime techniques made easy by technology, as well as your organization's potential liability under the new Uniform Commercial Code. Abagnale describes ways to guard against check fraud and introduces the latest document features and equipment to gain an edge in this costly battle. Always insightful and timely, Abagnale combines his fraud identity theft expertise with anecdotes from his time as one of the world's foremost confidence men, producing an event that provides audiences with the knowledge needed to give your venue an edge in this costly matter.

The Secret Thoughts of Successful Women, presented by Dr. Valerie Young

Fans gone Wild! Weather to evacuate or not!

Learn how to deter, control & respond to bad fan behavior. Discover the latest weather prediction devices and evacuation strategy. Newest surveillance and reporting technology. Also the best practices for inclement weather.

Session A: Getting Naming Rights Right! Sponsorship Panel

Moderator: Larry Weil, President, Sponsorship Universe

Presenters: Ray Katz, Managing Partner, Source1 Sports; Charles "Chuck" Costigan, Costigan and Associates

An all-star panel of industry experts will bring you up to date on the latest trends and tactics to find valuable sponsorship dollars for your facilities. This information packed session will cover a broad array of topics, including:

     • Why companies purchase naming rights
     • The rewards and dangers of naming rights
     • Three questions you must know the answers to before you go to market
     • The latest trends in naming rights
     • What's my venue worth? How to establish the value of your property
     • What companies are really buying when they ink a naming rights deal
     • A review of some of the most well-known deals in naming rights history

The panel will also hold a question and answer session and will be available after the session.

Session B: IRS Tax Workshop

To withhold or not Withhold ...That is clearly the question

In this session the attendee will hear about the requirement to withhold and deposit when a non-resident alien is performing. They will learn what withholding certificates can be accepted and they will discover that in the withholding regimes, not all is what it appears to be.

Learning objectives:

     • Understanding role as withholding agent
     • What is a Form W-8 and how does it relate to my withholding          requirements
     • Reading the contract to determine who is the beneficial
          owner
     • Tax treaty implications and the effect on withholding          Understanding Form 8233
     • Making deposits through EFTPS
     • What are the potential liabilities of non or under withholding

Session C: Budget Cuts, the Necessary Evil

How do we respond to mandatory budget cuts by owners or needed budget cuts due to current business level?

Attendees will hear from peers or expert(s) on this topic to receive advice on how to communicate needed budget cuts with staff and how to get staff support during these tough times. Attendees will learn solid principals and/or methodology on how to review your own respective budget in your venue to find the best solutions to meet your needed or mandatory budget cuts.

Learning objectives:

     • Solid communication strategies on how to deliver the news of          budget cuts to staff.
     • Methods or best practices of how to get staff buy-in on
         budget cuts.
     • Besides personnel services or staffing - what are some key          areas to look at to assist us in meeting our financials goals          with the least impact to events.
     • If you need to look at reducing staff levels or different         positions, what are best practices in communicating these         cuts to both the employee directly impacted and also to all         the other employees who have to pick up the additional         workloads of the person who is being eliminated.

"Celebrating Women of Influence & Empowering Women in Leadership"

Crowd Management Program

Managing the Event in a High Security Environment: "The Politics of Politics"

Learn from the experiences of those that have been there to plan and coordinate your venues operation from Guest Services to Crowd Control, when everyone else is in charge!

This session will be conducted in a work session format and requires full participation. Observers or joining in the middle will not be allowed. Pre-register to assure your opportunity to fully participate. Small work groups will address protocols and procedures for numerous topics critical to high security events, to include credentialing, protesters, contracting, law enforcement coordination, code enforcement, staff and security plans, the spin, and risk management. The situation is designed to apply to all types and sizes of venues. It is all about being prepared and being able to create a unified plan with all the competing expectations and authorities "being in charge". Experts and experienced managers will facilitate each work group develop a plan and protocol for the issue assigned.

Each work group's plans will be applied to the situation and coordinated between the numerous issues addressed. The outcome for participants is a work sheet of considerations that can be applied when they are called upon to manage an event in a high security environment.

Session A: The Future of Multi-Purpose Sports & Entertainment Venues Panel

Moderator: James J. Riordan, Ph.D, Director (MBA In Sport Management), Florida Atlantic University, Boca Raton, FL

Panelist: Matthew Brown, Managing Director, Greensboro Coliseum Complex, Greensboro, NC; Claude Delorme, Miami Marlins, Executive Vice President, Operations & Events; Miami, FL; Robert Hunter, CFE, Executive Vice President, Venues and Entertainment, Maple Leaf Sports & Entertainment, Air Canada Centre. Toronto, ON, Canada; Richard Krezwick, President; Devils Arena Entertainment/Prudential Center, Newark, NJ; Brad Mayne, CFE, American Airlines Center, Dallas, TX, Mark Williams, Principal, HKS Sports and Entertainment Group, Dallas, TX; Michael Yormark, President & Chief Operating Officer of the Florida Panthers Hockey Team/BankAtlantic Center, Fort Lauderdale, FL

An open discussion on the future of multi-purpose facilities' business and how that impacts venue mangers in this changing economy.

Key Topic Points:

     • How venue planners can work best with professional sport league organizations and venues.
     • Explore future revenue streams.
     • How to create and utilize partner opportunities.

Session B: Winning Negotiation Strategies

We negotiate every single day, both in business and in our personal lives. Even though we negotiate daily, we may not always be getting the yes and there is always room for improvement. Attendees ranging from young to experienced professionals will learn key negotiating strategies, break into groups for individual negotiations (or do a case study) and discuss the negotiated outcomes.

Learn basic negotiating terms like BATNA (best alternative to negotiated agreement), interests, options, criteria. - Learn negotiation strategies for all types of negotiations: employees, vendors, customers, etc. - Enable and empower employees at all levels of a venue to be a part of the negotiating process

All levels of an organization can attend. - Refresher for even the experienced negotiator

Session C: Food & Beverage Ancillary Revenue A to Z

From generating income, to controlling expenses; join the experts of the Venue F&B industry on proper planning, budgeting, operational design, and capital expenditures.

Session E: Niche Marketing - Who, How, Where?

Join the panel of top marketing specialist on how to reach different cultures and demographics. What's real, what's effective and what really works.

This session will entail brief presentations and case studies.

Session A: Ticketing - New Trends and Technology 2.0

Get the Ticket! - What’s New, What’s Hot, What’s Not! Join the ticketing top brass to evaluate and discuss the latest promotions in ticketing, technology and current trends of the industry.

Session B: Zap the Gap! Making the Inter-generational Workforce Work!

Presenters: Meagan Johnson, CSP & Larry Johnson, CSP authors of Generations Inc., The Johnson Training Group

In this highly charged, participatory presentation, Meagan and Larry Johnson outline the dominant generational forces in the workplace and how each generation's "generational signposts" drive motivation, influence loyalty and the delivery of high quality services. Failure to create a multi-generational team that is efficient, effective and productive puts future growth and sustainability at risk. Ignoring the drastically diverse ways generations learn and communicate with each other is tantamount to turning your back on a tsunami.

This session will provide a roadmap to help you "zap the gap" and ensure the ongoing collaboration, teamwork and effectiveness of the workforce you lead.

Session D: Student Focus

Pull up a chair and sit at a table with industry veterans. Learn from respected professionals who have helped shape the venue management industry. Be prepared to ask those how, what, when, where and why questions. All of the experts on the panel have achieved success in one way or another in our industry and all of them took a different route to get there. This session will feature industry executives from various types of venues and management structures and will be divided into several small groups, allowing everyone to meet, ask questions and become involved in a conversation with professionals of their choice. Take advantage of this unique opportunity to gain insight, advice and the knowledge it takes to succeed. Hey, you might even meet your future employer.

Workshop A: Agency Panel - "Your Deal Stinks 201"

Moderator: Dan Steinberg, Square Peg Concerts

Panelists: Scott Warren, General Manager, Wolstein Center at Cleveland State University, Brian Hill, Agent, Paradigm Hill; Jay Williams, Agent, WME; Andrea Johnson, Agent, The Agency Group; John Valentino, Promoter, AEG Live; Jason Zink, Promoter, Sherpa Concerts

Coming together to finding a way to turn the dark nights into event nights, Yes, we will throw it all in the pot, just play our venue please!

Workshop B: Monetizing Social Media

Building genuine online relationships that are good for the bottom line. Maximize brand exposure, generate sales and revenues, learn ways to understand your audience, measure results and execute a successful strategy.

Key Topic Points:

     • Your venue has a growing audience of Facebook fans, Twitter followers and even a Pinterest page! Now what?! Ready to monetize your streams?
     • Capitalize on cost-effective new media marketing strategies.
     • Learn tips and tricks for generating maximum exposure and revenues from your social media channels.
     • Turn your digital assets into highly marketable channels to increase ticket sales and corporate partnership revenues.
     • Listen to industry best practices, and get the behind-the-scenes learning's from the New Jersey Devils' Mission Control fan-powered social media command center, and the new Boston Bruins Digital Entertainment Network.

Presenter: Larry Johnson, CSP

Based on Larry Johnson's latest book Absolute Honesty. Larry shows you how to enhance your leadership skills by establishing a new standard of communication – a standard that encourages creativity through candid discussions, frank expression of ideas, and healthy debate. A standard that tells the truth, doesn't mince words, and is guided by a clear sense of right and wrong.

You will walk away with practical tools for: Applying the Six Laws of Absolute Honesty:

1. Tell the truth – the worst truth beats the best lie
2. Tackle problems as they happen – they won't go away
3. Agree to disagree and commit – no whining allowed
4. Welcome the truth – our own defensiveness can turn us into naked emperors
5. Reward the messenger bearing bad news – it builds a culture of honesty
6. Build a platform of integrity - for yourself and your team

Workshop D: ADA Update: The Time is Now, Plus New Technologies

Join us for a frank and informative overview of the revisions to the ADA Regulations published Sept. 15, 2010. This is the first major revision in nineteen years and will affect all Venues to some degree. The compliance date for the new ADA Standards was March 15, 2012; as of that date, the 2010 Standard must be followed for all new construction, renovations and program access. This session covers ticket sales, prices, seat locations, companion seating, online purchasing and the secondary market. This session also discusses new and emerging technologies available for patrons with disabilities and will conclude with a question and answer session.